they pay to kiss your feet

since there's no one else around, we let our hair grow long and forget all we used to know. then our skin gets thicker from living out in the snow.

Tuesday, June 15, 2010

where ideas come from.

i woke up at 2 a.m. with my best idea ever. okay, maybe not ever ever. but a really good one. for a concept i'm working on at work. i needed to write it down before it was gone.

so found all that was available. a box of claritin. and a pen.

i wrote the words: spoons. suicide. digging in.
i wrote them in the white space.
and then i drifted off. and imagined it as an entire campaign.

this idea had LEGS, people. long ones.

until i woke up four hours later and realized that i had written down the dumbest, most off-brand, off-strategy, off-brief idea ever.


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