where ideas come from.
so found all that was available. a box of claritin. and a pen.
i wrote the words: spoons. suicide. digging in.
i wrote them in the white space.
and then i drifted off. and imagined it as an entire campaign.
this idea had LEGS, people. long ones.
until i woke up four hours later and realized that i had written down the dumbest, most off-brand, off-strategy, off-brief idea ever.