innocence lost

the new american living campaign for jc penney
- the one that's a rip-off of american eagle
yeah, that one.
it makes me miss something i'm not sure i ever had;
deeply
at my core.
it makes me ache
for a small town parade
and a red, white and blue sweater
and for a brain that doesn't question
everything our government does.
it makes me want to be happy
just eating cotton candy
and hot dogs -
with no knowledge of organic
and what msg really does
to my body.
and it's crazy, this commercial
because it evokes this conflict --
juxtaposed with my ultimate hate for the brand
is this desire to be the people
in the ad
and i'm thinking
wow, they've done something right.